While playing with images of vintage drills I realized how much more specialized tools had become as they developed. Like physicians, drills, screw guns etc, all have a special purpose now. A thought came to me of an all purpose general tool that could do the work of many different tools. A ray gun. Surely there is no better tool than a ray gun. So, when choosing the proper tool for the job, "Always Choose the Ray Gun". So easy, a child could do it.
The background represents my interpretation of what a ray guns output looks like. And although one man obviously has much experience with ray guns, the other is shocked by its effectiveness.