Listerine Bunny is based on an experience I had growing up in Bartow Florida. My mom was an alcoholic and when she went through her binges they were in frequent but when they happened they were pretty bad. One time because my mom was too drunk to drive she had me go down to the Majic Market and buy her some Listerine to keep her booze buzz going because Listerine had alcohol in it and as a kid I could buy it. This picture depicts the dysfunctional adult being taken care of by the child.